Current:Home > ScamsAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -Horizon Finance School
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-25 09:54:37
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (66)
Related
- Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
- Satellites reveal the secrets of water-guzzling farms in California
- U.S. Treasury chief Janet Yellen pushes China over punitive actions against American businesses
- At COP26, nations strike a climate deal with coal compromise
- Nearly 400 USAID contract employees laid off in wake of Trump's 'stop work' order
- Hawaii remains under flood warnings as a 'kona low' storm continues to dump rain
- Treasury Secretary Janet Yellen to go to China
- How decades of disinformation about fossil fuels halted U.S. climate policy
- Tarte Shape Tape Concealer Sells Once Every 4 Seconds: Get 50% Off Before It's Gone
- Gwyneth Paltrow Shares Rare Photo of Son Moses on His 17th Birthday
Ranking
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Kate Spade 24-Hour Flash Deal: This $360 Backpack Is on Sale for $89 and It Comes in 6 Colors
- Shop the 10 Best-Selling, Top-Rated Amazon Sunglasses for $20 & Under
- John Legend Adorably Carries Daughter Esti in Baby Carrier During Family Trip to Italy
- Retirement planning: 3 crucial moves everyone should make before 2025
- How Love Is Blind's Chelsea Reacted to Watching Micah and Kwame’s Pool Scene on TV
- 16 Dresses & Skirts With Pockets You Need to Get Your Hands On This Spring
- Listen live to President Biden speak from the U.N. climate summit
Recommendation
Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
Many Americans are heading to Europe this summer. But after chaos in 2022, is European aviation ready?
10 Underrated Beauty Brands We're Tempted to Gatekeep
RuPaul's Drag Race Judges Explain Why Drag Is More Important Than Ever
Federal court filings allege official committed perjury in lawsuit tied to Louisiana grain terminal
Shapermint 24-Hour Deal: Save $25 on Top-Rated Shapewear and Get a Smooth Look for Sizes Small to 4XL
Britt Robertson Marries Paul Floyd in Star-Studded Ceremony
RuPaul's Drag Race Judges Explain Why Drag Is More Important Than Ever